Public breastfeeding is still stigmatized in our society. There are many reasons why women hesitate to breastfeed in public. One of them is the lack of public support for breastfeeding. Although there are studies on breastfeeding in public in Croatia, there is a lack of qualitative research. The main objective of this research was to investigate how breastfeeding women perceive breastfeeding in public in Medimurje County. It is a qualitative research where the data was collected through a semi-structured interview. 10 participants took part. The participants are nursing mothers from Medjimurje County. The collected data were analyzed using thematic analysis. In response to the first research question, the following themes were identified: personal perception of breastfeeding, personal perception of breastfeeding in public, and perception of breastfeeding in public by others. Results indicate that participants perceive breastfeeding as meeting the needs of the child, while breastfeeding in public is supported and considered normal. However, some participants describe breastfeeding in public as uncomfortable. They also point to a dual perception of breastfeeding in public. Own ways of achieving breastfeeding in public, own positive and negative experiences, partners' and family's reactions to breastfeeding in public, and suggestions for improvement are themes that emerged from the second research question. The results show that participants mostly breastfeed only in the presence of women and close family members. Participants indicate that they have had more positive than negative experiences with breastfeeding in public. The partner and family are sources of support for breastfeeding in public. Suggestions for improvement include increasing the number of breastfeeding places in public, educating the public about breastfeeding, and enabling breastfeeding in all public places. The research provided insight into the attitudes and experiences of breastfeeding women in the Medimurje County regarding breastfeeding in public. Breastfeeding in public should be normalized among the general public and breastfeeding women should be supported in public.