Doulas are educated and experienced professionals who provide continuous emotional, physical, and informational support to mothers before pregnancy, during pregnancy and childbirth, and in the postpartum period. Given global trends in increasing awareness of natural childbirth and the need for emotional support during childbirth, the advantages and benefits of doula services are gaining significance. In Croatia, the profession of doulas began to develop in the last decade, when organizations and initiatives promoting the work of doulas became active, and their education and certification became more accessible. Despite the growing interest in doula services and their increasing numbers, little is known about their motivation and practice in Croatia. Therefore, the main aim of this study was to examine the motivation, experiences, and practices of doulas in Croatia. The research was conducted through an online questionnaire created specifically for this study and included 64 participants – doulas operating in Croatia. Respondents come from various parts of Croatia, with the largest number of doulas located in Zagreb (42.2%) and Zagreb County (35.9%). The most common motivation for entering the doula profession was a positive personal birth experience (50%) and the desire for independent work (36%). Most doulas offer continuous support throughout pregnancy, childbirth, and the postpartum period. Finally, challenges such as geographical distance, economic barriers, and cultural differences impact the availability and use of doula services.